Sight, sound, color & motion = emotion
Whether it’s on the web or on a big screen in front of a live audience, video pulls people in. Make it interesting for more than a few seconds and their eyes will gaze myopically and their ears tune intently into what is being presented. Just watch.
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Pull People In
Video engages a different part of your brain than writing does. When you read, your imagination works to process the symbols that make up the words and tries to make sense of them in order to create meaning.
When presented with a video, your brain turns off its symbol aggregator and engages the part of itself that processes emotions and non-logical thinking.
Forbes recently reported
With video, the chances of getting a page one listing on Google increases 53 times.
The average Internet user spends 88% more time on a website with video.
Reference: Forbes August 2014 5 Video Productions Your Company Needs Right Now
“2013 Online Video Marketing Survey and Business Video Trends Report” surveyed 600 marketers to find out how they use video in their email efforts. 52% of the respondents were from B2B companies. According to the report, 60% of marketers were using video in email marketing, up from 52% in 2012.
82% of those surveyed said email has been an “effective tool” for them, with 34% and 48% saying it is very effective or somewhat effective, respectively. More than half (60%) think that video in email helps improve conversion rates. Less than 3% said it makes “no difference” when it comes to conversions.
By far the most effective use of video email marketing, however, was for product and service promotions, according to 73% of all respondents. More than half (55%) said video emails were effective for lead-gen.