Known for utilizing unique approaches, Steve is an ADDY Award-winning writer, producer, and director. He develops creative that clients love for its ability to hook an intended audience and generate a solid ROI. For over 20 years, Steve served as creative director at his own full-service ad agency and has since consulted with firms throughout the Southeast, Arizona and California. Steve’s creative writing has run the gamut—B2B to retail, automotive groups to Kennedy Space Center. He has written and produced hundreds of print ads and commercials for television and radio.