All posts in Marketing

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Who said print was dead?

If you’re a curious marketer living in Central Florida, get your hands on the October/November 2014 issue of Lake Mary Healthy Living Magazine.  In it, you’ll see print advertising transformed into a digital gateway through the use of augmented reality (AR). Keep Reading →

phone-ringing

Hint:  Your Bio Isn’t Only About You

A good biography can make the phone ring. So how do you write a bio—by definition a piece of writing “all about you”—in a world that asks, “What’s in it for me?” Writing a biography for your website or social media profile requires a slight shift in focus in order to attract your best customers.

First, resist the urge to simply cut and paste from your resume. Sure, it lists past work experiences and accomplishments, but it reads like the ingredients on a shampoo bottle. Prospects want to see that you’re credible, but they also want to connect with you. Done correctly, a bio can serve many purposes. It represents you and your work authentically, differentiates your business, and—most importantly—attracts the kind of clients you love to see walking through your door. Keep Reading →